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What is strategic communications?

The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. It can refer to both a process, and to a specific job title.

Strategic communication can mean either communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits. It can also mean the related function within an organization, which handles internal and external communication processes. Strategic communication can also be used for political warfare (Wikipedia).

Why strategic communications?

The field of ‘communications’ is broad, encompassing professionals who create news or want to push information to the public (public relations, public information, marketing), people who deliver news and media to the public (journalists, audio and video producers, public speakers, educators), and people who study the interplay of media and society (researchers).

Strategic communications fuses the “pushing” and the “delivering.” According to Shayna Englin, who teaches public relations and corporate communications at Georgetown, “being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”

Strategic Communications App features:
1) A Strategic Communications Planning
2) A Communication Strategy Guide
3) How to become a Strategic Communicator
4) Writing a communication Strategy

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什么是战略沟通？

术语“战略通信”在过去的二十年中已成为流行。这意味着注入及议程和总体规划宣传工作。通常，总体规划包括促进品牌的一个组织，鼓励人们做的具体行动，或鼓吹特别立法。它可以指既是一个过程，并以特定的职位。

战略传播可能意味沟通，通过允许先进的规划提供便利，或者通信的长距离通常采用国际电信或专用的全球网络资产，以协调行动和活动，满足组织的长期战略目标的一个概念，过程，或数据操作上的商业显著，非商业和军用业务或打击和后勤亚基。它也可以指一个组织内的相关功能，它可以处理内部和外部的沟通过程。战略传播，也可用于政治战（维基百科）。

为什么战略沟通？

的“通信”领域是谁制造新闻或要推信息给公众（公共关系，公共信息，市场营销），人谁给公众（记者，音频和视频制作提供新闻和媒体，公众广泛，包括专业人士扬声器，教育工作者），谁研究媒体和社会（研究人员）的相互作用的人。

战略通信融合的“推”和“传递”。据Shayna Englin，谁在乔治敦大学任教的公共关系和企业沟通，“是通信的最好的消息，通过正确的渠道，对经过深思熟虑的组织和通信测量的战略手段特异性目标。这是做通讯的东西，做正确的通信东西之间的区别。”

战略传播App功能：
1）一种战略性传播规划
2）一种通信策略指南
3）如何成为一个战略通讯
4）编写的通信策略

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